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MARKETING MATTERS: FEATURES VS. BENEFITS – WHAT’S IN IT FOR ME?
TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTHBy Rama BeerfasFebruary 10, 2010 (San Diego’s East County) – If you’ve ever taken a sales training class, you have probably heard the features vs....
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MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH
Direct Mail vs. Internet Marketing Part 1: Defining Internet MarketingBy Rama Beerfas June 1, 2010 (San Diego’s East County) – There are many marketers out there who believe that direct mail is not...
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MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH
Direct Mail vs. Internet Marketing Part 2: Defining Internet Marketing By Rama Beerfas June 18, 2010 (San Diego’s East County) – Last column, we defined “direct mail.” This time, we will touch on the...
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MARKETING MATTERS: DIRECT MAIL VS. INTERNET MARKETING PART 3--TRACKING...
TIPS AND TRICKS FOR BUSINESS SUCCESS By Rama Beerfas July 1, 2010 (San Diego’s East County) – Last month, we looked at various internet marketing outlets. Knowing what available marketing tools...
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MARKETING MATTERS: THE #1 REASON BUSINESSES DON'T BENEFIT FROM EXHIBITING AT...
Tips and Tricks for Business Success and GrowthBy Rama Beerfas November 1, 2010 (San Diego’s East County) – It’s a sad, sad story and one that I have heard many times: A company spends anywhere from a...
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MARKETING MATTERS: THE PRE-TRADE SHOW PLAN
TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH By Rama Beerfas December 1, 2010 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:• Have a...
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MARKETING MATTERS: QUALIFYING YOUR EXHIBIT VISITORS
TIPS AND TRICKS FOR MARKETING SUCCESS By Rama Beerfas January 1, 2011 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:read more
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MARKETING MATTERS: THE POST-SHOW FOLLOWUP
TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH By Rama Beerfas February 1, 2011 (San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan: • Have a...
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